Clean Label Isn’t Losing Momentum, So Where is it Headed?

Posted: June 12, 2017
In: In the Media

Caribou recently made the bold decision to use only clean label ingredients in its beverages, and created a list of more than 70 ingredients the company has blacklisted. Panera made a pledge to remove artificial flavors, sweeteners, colors and preservatives from its products, and to be more transparent by displaying calorie and sugar content information on signage for self-serve beverages. Chipotle declared it will remove all artificial colors, flavors and preservatives from food menu items. These are just a few of the more recent examples of leading fast-casual and quick service restaurants (QSR) that are publicizing their commitment toward cleaner label products.

Brands producing clean label products are just as pervasive in the ready-to-drink (RTD) beverage and packaged foods categories—and it should pay off. Euromonitor predicts the clean label market will be worth $180 billion globally through 2020, an estimate that the market research company considers conservative.

Read full article on Food Insider Journal

beverage, beverage trends, clean label, cocktails, flavor, functional beverages, functional ingredients

Keep Reading:

Flavor Wheel – Pineapple

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.

Flavor Drop: Dragon fruit & Pear

Over the years, dragon fruit has gained popularity in Western countries. However, it is often still seen as an exotic fruit and a trendy ingredient for Instagram-worthy dishes.

Ingredient suppliers enhance portfolios

To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.