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Category: In the Media

Insights

Clean-label SweetSense^TM developed during ‘critical time’ for beverage industry

Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.

‘Bitter is better’ in growing fermented beverage market, Imbibe says

Consumers seek convenient, nutritious drinks, driving growth in vegetable-based, fermented, and animal-based options. Despite their acquired taste, fermented drinks are gaining popularity, suggesting increasing acceptance of unique flavors.

Imbibe Unveils Proprietary Technology that Elevates Sweetness Perception

SweetSenseTM reduces sugar by up to 30%, labeled as a natural flavor, ideal for clean-label products. Contact Imbibe for details.

Sourcing organic ingredients

In 2015, organic food sales reached nearly 5% of total US food sales. However, sourcing organic ingredients remains a challenge due to limited supply and certification requirements.

Reformulate, Rebrand: Companies Respond to Demand for Sugar Reduction

The FDA's added sugar disclosure mandate from July 2018 prompts industry-wide reformulation efforts. Major brands like Coca-Cola, PepsiCo, and Nestlé commit to sugar reduction.

Sugar-reduction efforts pick up steam ahead of update to Nutrition Facts panel

Food and beverage brands are rushing to reduce sugar ahead of FDA regulations mandating added sugar labeling.

Protein holds steady in 2017 but consumers become more sophisticated with their demands

Protein remains a key fortification attribute in 2017, with its market projected to reach $43 billion by 2024. Laura Dembitzer of Imbibe highlights the need for strategic protein selection and communication of unique benefits, especially with discerning consumers.

Imbibe’s SweetSense Offers Workaround for Stevia’s Issues as Natural Sweetener

Imbibe introduces SweetSenseTM, a clean-label sweetening ingredient enhancing beverage sweetness. Responding to consumer demand for low-calorie options, it accentuates inherent sweetness, intensifies flavors, and reduces off-notes from sweeteners like stevia.

Science-backed cognitive ingredients in demand for beverages

The slogan "A mind is a terrible thing to waste" now reflects a trend in cognitive health products. Consumers, from millennials to baby boomers, seek functional beverages to enhance memory and focus.