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Category: In the Media

Insights

Less is More: Sugar Reduction, Less Sodium & Low-FODMAPS in Food, Beverage

Consumers are driving a "less is more" trend in food and drinks. They want less sugar and sodium due to health concerns and are drawn to products with fewer ingredients.

Special Report: Consumers and ‘clean’ food: Where is the clean label trend going next?

The clean label trend raises questions about its true impact on health and the food system. While it's crucial for brand relevance, its effectiveness varies. Swapping ingredients hasn't always revived brands, while products thrive despite non-clean label components.

Category Insight: Clean Label Sweeteners Raise the Bar in Beverages

Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.

Raise a Glass to Innovative Fruit and Vegetable Beverages

The legacy of Tang gives way to a surge in fruit and vegetable beverages, driven by health-conscious consumers. Cold-pressed juices, rich in veggies like cucumber and kale, dominate markets in the US and Europe.

The Protein Beverage Landscape

The protein market is booming, with U.S. drink sales expected to hit $6.7 billion by 2019 and global market at $43.3 billion by 2024. Originally in sports nutrition, protein now meets on-the-go needs.

Whey 2 Be! introduces ‘cold pressed whey protein cookies

Newcomers in the protein market, like Whey 2 Be!, are introducing innovative formats like cold-pressed protein cookies to stand out. The category is projected to reach $39 billion in sales in the next three years.

Seeking stability in beverage applications

Imbibe's Joe Farinella highlights four key stabilization areas: physical, micro, flavor, and appearance, with high-protein drinks posing the biggest challenge.

Clean-label SweetSense^TM developed during ‘critical time’ for beverage industry

Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.

‘Bitter is better’ in growing fermented beverage market, Imbibe says

Consumers seek convenient, nutritious drinks, driving growth in vegetable-based, fermented, and animal-based options. Despite their acquired taste, fermented drinks are gaining popularity, suggesting increasing acceptance of unique flavors.