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Category: In the Media

Insights

Clean Label Will Be the Focus of SupplySide West 2016

Low-calorie RTD cocktails like hard seltzer tap into the demand for healthier alcoholic beverages. Brands such as Spiked Seltzer and Truly Spiked and Sparkling offer sparkling options with less sugar and calories.

Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category

Ilana Orlofsky, Marketing Coordinator at Imbibe, predicts that the future of functional beverages will prioritize naturally functional ingredients over fortified nutrients. Carbonation will feature prominently across categories, with innovation driven by new functionals.

Alternative & Enhanced Waters: A New Opportunity for Brand Owners

Alternative waters, like protein-infused or probiotic varieties, are gaining popularity as "better-for-you" options. With sales expected to rise, Imbibe notices an uptick in beverage projects tapping into this trend.

Andy Dratt, EVP at Imbibe, to present on Sparking Beverage Innovation at SupplySide West

Don't miss Imbibe's Executive Vice President, Andy Dratt, speaking at the SupplySide West 2016 workshop: “Sparking Beverage Innovation.” Join him on October 5, 2016, at 1:30pm PDT.

Imbibe and Kendall College to Co-Host Cocktail Creation and Innovation Event

Join us for an evening dedicated to exploring cocktail innovation from two distinct perspectives. Chef Elaine will offer insights from her culinary expertise, while Imbibe will delve into the food science behind cocktails.

Naturally functional beverages are poised for growth

"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.

What Manager of Flavor Innovation, Aparna Oak, is looking for at the World Beverage Innovation Awards 2016

Entrants in the 2016 World Beverage Innovation Awards should focus on health benefits and minimal processing, appealing to consumer values. Innovative flavor pairings and taste modulation technology enhance accessibility and mouthfeel.

IFT 2016: Simplicity and transparency in beverage packaging are here to stay

Andy Dratt, Imbibe's executive vice president, and Jeff Hilton, BrandHive's co-founder and CMO, emphasized the importance of authenticity in beverage packaging during their IFT presentation.

World Beverage Innovation Awards 2016: what the judges are looking for – part one

There are six weeks left to enter the World Beverage Innovation Awards 2016, which will be presented at a special ceremony as part of BrauBeviale in November.

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