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Category: In the Media

Insights

How Are Pets, Millennials and Essential Oils Shaping F&F?

The WFFC seminar covered trends from beverages to pet food and millennial preferences. Imbibe's Ilana Orlofsky highlighted the rise of multifunctional beverages, expected to hit $279 billion in sales by 2020. Consumers seek energy, relaxation, and inspiration in their drinks.

The good news and bad news of formulating clean label beverages

Interest in clean label beverages is high, yet supply chain bottlenecks pose challenges for sourcing rare ingredients or meeting specific certifications.

Clean-Label Supply Chain Considerations

As the clean-label movement solidifies in the food and beverage industry, stakeholders must overhaul formulations to meet new consumer demands. Transitioning to cleaner labels involves more than ingredient swaps; requires early-stage preparedness and enhanced development processes.

Limited-Edition, Seasonal Beverages Create Excitement for Brands

The beverage market is embracing limited-time offers (LTOs) and seasonal products, with projected growth of $3 billion from 2015 to 2017.

Marketing Clean Label Products is a Focal Point at the Q1 Productions Chicago Conference This November

At the “Leveraging Consumer Health Demands in Food & Beverage Marketing Conference” on November 3rd, Laura (Klibanow) Dembitzer will discuss clean label marketing and join a panel on FDA nutrition label changes.

Tips for Successful Product Development

Functional food and beverage innovation dominates today's market, with sales projected to reach US$279 billion by 2021, marking over 60% growth from 2014.

Meet Aparna Oak, Manager of Flavor Innovation, Judge of World Beverage Innovation Awards 2016

Meet Aparna Oak, Manager of Flavor Innovation, Judge of World Beverage Innovation Awards 2016.

Clean Label Will Be the Focus of SupplySide West 2016

Low-calorie RTD cocktails like hard seltzer tap into the demand for healthier alcoholic beverages. Brands such as Spiked Seltzer and Truly Spiked and Sparkling offer sparkling options with less sugar and calories.

Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category

Ilana Orlofsky, Marketing Coordinator at Imbibe, predicts that the future of functional beverages will prioritize naturally functional ingredients over fortified nutrients. Carbonation will feature prominently across categories, with innovation driven by new functionals.