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Category: In the Media

Insights

transparency simplicity beverage packaging

IFT 2016: Simplicity and transparency in beverage packaging are here to stay

Andy Dratt, Imbibe's executive vice president, and Jeff Hilton, BrandHive's co-founder and CMO, emphasized the importance of authenticity in beverage packaging during their IFT presentation.
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World Beverage Innovation

World Beverage Innovation Awards 2016: what the judges are looking for – part one

There are six weeks left to enter the World Beverage Innovation Awards 2016, which will be presented at a special ceremony as part of BrauBeviale in November.
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What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

Interest in probiotics is surging, with their presence in functional beverages on the rise. However, this delivery system poses challenges.
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5 functional ingredients to watch

Functional food ingredients like ashwagandha, coconut vinegar, maca, MCT oils, and purple corn are expected to gain market share, according to Imbibe marketing coordinator Ilana Orlofsky.
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Tracking Cutting Edge Beverage Trends

Engage a flavor or blending house like Imbibe Inc. early in the scale-up phase to reduce risks. Laura Klibanow, a company director, warns against late involvement, which can lead to wasted resources and the need for redirection.
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WFFC Announces 2016 Fall Seminar

The WFFC Fall Seminar on September 14, 2016, at Saddle Brook Marriott will explore "Today’s Consumer Taste and Their Influence on the F&F Industry."
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World Beverage Innovation Awards 2016

Meet Aparna Oak, Manager of Flavor Innovation, Judge of World Beverage Innovation Awards 2016.
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Protein Beverage Development

Top 5 Tips for Developing Beverages Fortified with Protein

At an Imbibe seminar on protein beverage development, Senior Beverage Scientist Justin Cline addressed challenges and solutions in formulating with protein.
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JUS by Julie, Cold Brew, Probiotic, Coffee

Beverage Trend Q&A

Prepared Foods interviews Ilana Orlofsky, Imbibe's marketing coordinator, discussing top beverage trends. Clean-label simplicity leads, with functional coffee prominent.
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