“Clean Label” definitions vary amongst consumers and brand owners. Some understand this term to mean that certain blacklisted ingredients, like artificial sweeteners and preservatives, are not to be included in the product, while others associate it with certifications and “free-from” claims. At the upcoming conference “Leveraging Consumer Health Demands in Food & Beverage Marketing Conference,” Imbibe Marketing Director, Laura (Klibanow) Dembitzer, will share marketing insights on the essential elements to trigger consumer acceptance of clean label products. In addition to Dembitzer’s session entitled “Clean Label Marketing Initiatives to Satisfy Consumer Demand,” she will join professionals from Baldwin Richardson Foods, Faegre Baker Daniels and Monk Fruit Corp on a panel discussing the recent FDA nutrition label changes surrounding added sugars. Both of her sessions will take place on November 3^rd, the first day of this two-day conference, put on by Q1 productions. Dembitzer has delivered market insights at several industry events, including the Research Chefs Association Annual Conference, and through interviews and articles in industry publications such as Natural Products Insider, Beverage Industry, Prepared Foods, and Food & Beverage SmartBrief. For more information on this conference, click here.