The good news is interest in the development of clean label beverages is high. The bad news is bottlenecks in the supply chain make it a challenge to develop products with hard-to-find ingredients or that require specific certifications.

Mr. Lennon said a company’s definition of clean may range across a variety of categories and include certifications, shorter ingredient lists, pronounceable ingredients, transparency, sustainability and free from. He spoke Oct. 5 at SupplySide West, taking place Oct. 4-7 in Las Vegas.“When developing a beverage it is critical to spend a lot of time with the client,” said Will Lennon, senior vice-president of operations for Imbibe, Inc., a Niles, Ill.-based, beverage developer. “You really need to understand what they mean by clean.”

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