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The good news and bad news of formulating clean label beverages

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Will Lennon, SVP Operations at Imbibe
Will Lennon, SVP Operations at Imbibe

The good news is interest in the development of clean label beverages is high. The bad news is bottlenecks in the supply chain make it a challenge to develop products with hard-to-find ingredients or that require specific certifications.

Mr. Lennon said a company’s definition of clean may range across a variety of categories and include certifications, shorter ingredient lists, pronounceable ingredients, transparency, sustainability and free from. He spoke Oct. 5 at SupplySide West, taking place Oct. 4-7 in Las Vegas.“When developing a beverage it is critical to spend a lot of time with the client,” said Will Lennon, senior vice-president of operations for Imbibe, Inc., a Niles, Ill.-based, beverage developer. “You really need to understand what they mean by clean.”

Read full article on Food Business News

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