The good news and bad news of formulating clean label beverages

Posted: October 12, 2016
In: In the Media

The good news is interest in the development of clean label beverages is high. The bad news is bottlenecks in the supply chain make it a challenge to develop products with hard-to-find ingredients or that require specific certifications.

Mr. Lennon said a company’s definition of clean may range across a variety of categories and include certifications, shorter ingredient lists, pronounceable ingredients, transparency, sustainability and free from. He spoke Oct. 5 at SupplySide West, taking place Oct. 4-7 in Las Vegas.“When developing a beverage it is critical to spend a lot of time with the client,” said Will Lennon, senior vice-president of operations for Imbibe, Inc., a Niles, Ill.-based, beverage developer. “You really need to understand what they mean by clean.”

Read full article on Food Business News

clean label, food business news, las vegas, organic, supply chain, supplyside west

Keep Reading:

How Much Hype Can You Fit in a Bottle?

Functional beverages promise energy, gut health, and more—but do they work? Emmy-winner David Page explores the real science, myths, and hype behind today’s hottest drinks with insights from Imbibe’s experts.

Optimize R&D with Sensory Insights from Imbibe

Sensory evaluation is a powerful tool for creating products that resonate with consumers. Learn how to integrate sensory testing into your R&D pipeline—from concept screening to market readiness—to drive data-backed innovation, reduce risk, and build products that succeed on shelf.

What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.