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Insights

SSW 2022 Stage

Imbibe CCO, Andy Dratt, Explores Sustainability Initiatives and Better-For-You Formulation Challenges

Beverage trends are all about functionality (vitamins and benefits!), less sugar (72% try to limit it!), and plant-based options (plant protein is hot!). Andy Dratt at Imbibe says these trends will shape the next decade of beverage development.
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Will and Andy SSW

A Taste of the Latest Innovation Awaits in Las Vegas at SupplySide West

Imbibe's session on October 26th will cover macro trends, ingredient predictions, supply chain issues, and best practices for product launches. Connect with us at SupplySide West.
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The good news and bad news of formulating clean label beverages

Interest in clean label beverages is high, yet supply chain bottlenecks pose challenges for sourcing rare ingredients or meeting specific certifications.
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Will Lennon, Senior Vice President

Clean Label Will Be the Focus of SupplySide West 2016

Low-calorie RTD cocktails like hard seltzer tap into the demand for healthier alcoholic beverages. Brands such as Spiked Seltzer and Truly Spiked and Sparkling offer sparkling options with less sugar and calories.
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Andy Dratt, EVP at Imbibe, to present on Sparking Beverage Innovation at SupplySide West

Don't miss Imbibe's Executive Vice President, Andy Dratt, speaking at the SupplySide West 2016 workshop: “Sparking Beverage Innovation.” Join him on October 5, 2016, at 1:30pm PDT.
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