Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Category: In the Media

Insights

SupplySide West Podcast 27: Elements of a Successful Product Launch

Joe Farinella, VP of R&D at Imbibe, stresses the importance of planning for failure in new product launches. With 17 years of experience, he advocates for allocating extra time for trials and risk assessment.

Criteria for World Beverage Innovation Awards 2017 from Aparna Oak, Director of Flavor Innovation

Health and wellness fuel food and beverage innovation. As a judge for the 2017 World Beverage Innovation Awards, I emphasize origin transparency, sustainability, Non-GMO transparency, plant-based ingredients, and clear nutrition labeling to resonate with consumers.

IMBIBE’S CCO TO BE KEYNOTE SPEAKER AT PREPARED FOODS R&D APPLICATIONS SEMINAR CHICAGO

Andy Dratt, Imbibe’s Chief Commercial Officer, will keynote at the Prepared Foods R&D Applications Seminar in Chicago on Aug. 2, 2017. Addressing beverage trends and functional ingredients.

Imbibe’s Director of Flavor Innovation to judge World Beverage Innovation Awards 2017

Meet Aparna Oak, Director of Flavor Innovation and judge for FoodBev Media’s World Beverage Innovation Awards. With expertise as a certified flavor chemist, she contributes to creating innovative flavor concepts for potential clients.

Chicagoland Food & Beverage Network Hosting Innovation Event At Imbibe

The Chicagoland Food & Beverage Network hosts its first innovation event on July 12 at Imbibe, featuring presentations from local beverage innovators Imbibe and Koval Distillery.

Clean Label Isn’t Losing Momentum, So Where is it Headed?

Caribou, Panera, and Chipotle are among the latest to embrace clean label commitments, banning artificial ingredients. This trend extends beyond restaurants to RTD beverages and packaged foods.

Demand increases for probiotic drinks

Consumers prioritize gut health, driving sales of probiotic-fortified drinks, up 31.2% since 2016, and plant-based options, soaring 269.7%, per SPINS data. Innovations like Aspen Pure Probiotic's shelf-stable process aim to extend probiotics' reach.

Less is More: Sugar Reduction, Less Sodium & Low-FODMAPS in Food, Beverage

Consumers are driving a "less is more" trend in food and drinks. They want less sugar and sodium due to health concerns and are drawn to products with fewer ingredients.

Special Report: Consumers and ‘clean’ food: Where is the clean label trend going next?

The clean label trend raises questions about its true impact on health and the food system. While it's crucial for brand relevance, its effectiveness varies. Swapping ingredients hasn't always revived brands, while products thrive despite non-clean label components.