SupplySide West Podcast 27: Elements of a Successful Product Launch

Posted: July 24, 2017
In: In the Media

For a new product launch to be successful, a brand must plan the time to fail, according to Joe Farinella, vice president of research and development, Imbibe, who has 17 years’ experience developing new food and beverage products. In this podcast Farinella explains that the best product launch plans include extra time for product trials and a review of potential risks, and the time to address those issues if the risks become reality.

beverage, Beverage Industry, beverage trends, clean label, Commercialization, flavor chemistry, imbibe, Product Development, RTD

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