Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

SupplySide West Podcast 27: Elements of a Successful Product Launch

Posted: July 24, 2017
In: In the Media

For a new product launch to be successful, a brand must plan the time to fail, according to Joe Farinella, vice president of research and development, Imbibe, who has 17 years’ experience developing new food and beverage products. In this podcast Farinella explains that the best product launch plans include extra time for product trials and a review of potential risks, and the time to address those issues if the risks become reality.

beverage, Beverage Industry, beverage trends, clean label, Commercialization, flavor chemistry, imbibe, Product Development, RTD

Keep Reading:

What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.