Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

SupplySide West Podcast 27: Elements of a Successful Product Launch

Posted: July 24, 2017
In: In the Media

For a new product launch to be successful, a brand must plan the time to fail, according to Joe Farinella, vice president of research and development, Imbibe, who has 17 years’ experience developing new food and beverage products. In this podcast Farinella explains that the best product launch plans include extra time for product trials and a review of potential risks, and the time to address those issues if the risks become reality.

beverage, Beverage Industry, beverage trends, clean label, Commercialization, flavor chemistry, imbibe, Product Development, RTD

Keep Reading:

Flavor Drop: Cranberry & Pumpkin Chai

Cranberry provides seasonal nostalgia, but the future of beverages lies in familiar yet unexplored flavors. Discover why Pumpkin Chai is the key emerging trend for 2026, perfectly aligning comforting spices, clean labels, and functional benefits.

Matcha Might: Could the trendy tea challenge coffee?

The trendy tea takes on coffee! Ingredient experts confirm that matcha is a "standout ingredient" and top contender in the growing market for functional, health-focused beverages.

Is Apple the new Pumpkin Spice?

Apple is challenging pumpkin spice's dominance as the leading fall flavor. Flavors like apple cider and apple cinnamon are gaining ground, offering a nostalgic and warm-spiced alternative to the saturated pumpkin spice market.