Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Project Management and Product Testing for New Product Launches

The complexities of food and beverage systems and the many variables inherently outside of human control. While sleepless nights at plant trials and start-ups are painful, they allow one to fully appreciate the risks of bringing innovation to market, and motivate one to develop and refine effective strategies to reduce those risks early in a project.

Have a Plan

Creating and managing a project timeline is something everyone knows they should do but, all too often, falls by the wayside. Even on projects with a timeline, many teams fail to critically examine their new product offering and end up with a project plan that does not adequately address all the risks involved in bringing it to market.

A key first step in developing an effective project timeline is to assemble an experienced cross-functional team to analyze the details of the product (raw materials, formula, process, package, distribution, etc.), and identify and prioritize all potential failure modes. While there are a number of recommended processes and tools to support this exercise, simply getting a knowledgeable group of people in a room for a few hours to brainstorm what could go wrong will put you ahead of the game.

With that prioritized list of risks, the project team should develop a test plan to address as many of them as possible as early as possible. It’s likely a company won’t have time to address all the potential problems, so it should focus on those with the highest likelihood of occurrence and those with the worst potential consequences (i.e., food safety issues and possible recall).

Read full article on Natural Products Insider.

 

Keep Reading:
citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
READ MORE

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
READ MORE

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.