Disruptive Beverages 101 at Flavorcon 2018 With Ilana Orlofsky

Posted: May 2, 2018
In: In the Media

Due to rapidly shifting consumer demands, the flavor industry is experiencing an explosion of innovation. No more so than in the beverage category. Flavorcon 2018 will address this ever-changing landscape with Ilana Orlofsky, marketing manager of Imbibe, and her presentation, “The Most Disruptive Beverages You Should Know About.”

In this presentation, she will highlight the water, coffee and tea categories and the disruptive products in each category, along with what is attributing to their overall growths. Additionally, the session will explore novel ingredients and the language marketers are using to brand their products.

Read the full article on Perfumer & Flavorist.

adaptogen, adaptogens, beverage, beverage development, beverage flavor, beverage flavor house, beverage formulation, beverage trends, coffee, CSD, enhanced water, flavor, flavorcon, functional beverages, imbibe, Ingredients, RTD, Water

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Disruptive Beverages 101 at Flavorcon 2018 With Ilana Orlofsky

Keep Reading:

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

#TrendSpotting: The Cloud Effect

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

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