Due to rapidly shifting consumer demands, the flavor industry is experiencing an explosion of innovation. No more so than in the beverage category. Flavorcon  2018 will address this ever-changing landscape with Ilana Orlofsky, marketing manager of Imbibe, and her presentation, “The Most Disruptive Beverages You Should Know About.”

In this presentation, she will highlight the water, coffee and tea categories and the disruptive products in each category, along with what is attributing to their overall growths. Additionally, the session will explore novel ingredients and the language marketers are using to brand their products.

Read the full article on Perfumer & Flavorist.