Disruptive Beverages 101 at Flavorcon 2018 With Ilana Orlofsky

Posted: May 2, 2018
In: In the Media

Due to rapidly shifting consumer demands, the flavor industry is experiencing an explosion of innovation. No more so than in the beverage category. Flavorcon 2018 will address this ever-changing landscape with Ilana Orlofsky, marketing manager of Imbibe, and her presentation, “The Most Disruptive Beverages You Should Know About.”

In this presentation, she will highlight the water, coffee and tea categories and the disruptive products in each category, along with what is attributing to their overall growths. Additionally, the session will explore novel ingredients and the language marketers are using to brand their products.

Read the full article on Perfumer & Flavorist.

adaptogen, adaptogens, beverage, beverage development, beverage flavor, beverage flavor house, beverage formulation, beverage trends, coffee, CSD, enhanced water, flavor, flavorcon, functional beverages, imbibe, Ingredients, RTD, Water

Keep Reading:

Navigating Different Kinds of Sweeteners for Modern Product Development

We specialize in taste modulation solutions that leverage the unique properties of natural and artificial sweeteners to help CPG brands and manufacturers meet evolving demands.

Flavor Drop of Love: Red Velvet & White Chocolate Raspberry

Featuring Red Velvet and White Chocolate Raspberry flavors because love is in the air!

Bergamot: A Versatile Citrus Revolutionizing Sweet Flavor Innovation

Bergamot continues to catch consumer attention, especially for its role in Earl Grey, which has experienced 11% search growth on Google in the past year.