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Tag: enhanced water

Insights

Thoughts from Imbibe on Flavored and Enhanced Waters that have Consumers Bubbling with Enthusiasm

Flavored water has surged in popularity as consumers seek healthier, more appealing hydration options. Major brands like Hint Water and PepsiCo's Propel offer unique flavors and functional ingredients, driving significant growth.
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Disruptive Beverages 101 at Flavorcon 2018 With Ilana Orlofsky

A beverage industry conference will explore disruptive trends and ingredients in water, coffee, and tea. The session aims to address the rapidly changing flavor landscape.
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Alternative & Enhanced Waters: A New Opportunity for Brand Owners

Alternative waters, like protein-infused or probiotic varieties, are gaining popularity as "better-for-you" options. With sales expected to rise, Imbibe notices an uptick in beverage projects tapping into this trend.
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