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Category: In the Media

Insights

Imbibe Welcomes New Senior Director of Marketing & Business Development

Imbibe, a leading beverage development company, strengthens its growth by appointing Lauren Williams to Senior Director of Marketing and Business Development.

Bars, Jerky, Yogurt and Beverages Top Portable Nutrition Trends

The health and wellness trend is driving demand for specialized diets like keto and Whole30. This leads to a rise in packaged foods with ingredients that cater to these specific needs, along with portability for busy lifestyles.

Imbibe Releases Mid-Year Flavor Trend Analysis

Imbibe's flavor trends for 2018 prioritize fresh fruits, unique vegetables, and healthy ingredients. Consumers are drawn to classic flavors (grapefruit, mango), and adventurous combinations (Molten Chocolate Latte).

A Look at New Beverages Making a Debut in June 2018

A beverage industry trade show is showcasing new drinks, with Imbibe highlighting the use of adaptogens in healthy beverages.

Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space

Up Mountain Switchel, a Vermont company, launches a new carbonated Switchel drink made with ginger, maple syrup, and apple cider vinegar.

How to Make Your Mark in the Growing Health and Wellness Category

In a crowded health food and beverage market, SmartFood Expo offers educational sessions to help manufacturers connect with health-conscious consumers.

Products as Flavorful as They Are Functional

Functional foods and beverages are becoming widely available across stores due to consumer demand. This allows people to choose products that address their specific needs.

Challenges to Delivering Tasty, Healthy Products

Developing plant-based foods is challenging for scientists due to inconsistent textures and flavors in plant proteins.

Fiber, probiotics add functional benefits to beverages

A 2017 report by Innova Market Insights reveals that 19% of new functional drinks boast digestive health benefits.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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