Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Holistic Health & Wellness Beverages

Health and wellness is a constantly evolving global megatrend. For the food and beverage industry, it has meant removing ingredients perceived as harmful to your body—such as trans fatty acids, GMOs, and added sugars—while incorporating better-for-you ingredients with functional properties like protein and probiotics.

Here are the top trends to look for in 2019:

Plant-Based – According to NDP Group, plant-based product claims experienced a compound annual growth rate of 62% worldwide from 2013 to 2017, though 86% of people buying plant-based products are meat-eaters. The reasoning behind flexitarian adoption of plant-based options is likely two-fold: the perception is that plant-based products are better-for-you as well as more sustainable than their animal-based counterparts.
For beverages, the largest plant-based category is dairy alternative milks. Coconut and almond milk have the lion’s share of the category but expect niche plant-based dairy alternative products made from ingredients like oat, chickpea, and sesame on menus and at grocery stores.

Read the full article on Prepared Foods.

Keep Reading:

What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
READ MORE

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
READ MORE

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.