Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Holistic Health & Wellness Beverages

Health and wellness is a constantly evolving global megatrend. For the food and beverage industry, it has meant removing ingredients perceived as harmful to your body—such as trans fatty acids, GMOs, and added sugars—while incorporating better-for-you ingredients with functional properties like protein and probiotics.

Here are the top trends to look for in 2019:

Plant-Based – According to NDP Group, plant-based product claims experienced a compound annual growth rate of 62% worldwide from 2013 to 2017, though 86% of people buying plant-based products are meat-eaters. The reasoning behind flexitarian adoption of plant-based options is likely two-fold: the perception is that plant-based products are better-for-you as well as more sustainable than their animal-based counterparts.
For beverages, the largest plant-based category is dairy alternative milks. Coconut and almond milk have the lion’s share of the category but expect niche plant-based dairy alternative products made from ingredients like oat, chickpea, and sesame on menus and at grocery stores.

Read the full article on Prepared Foods.

Keep Reading:

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.
READ MORE

Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.
READ MORE

Candy-inspired Flavors are Reshaping Functional Beverages

There's a reason blue raspberry still stops people in their tracks. And the ability to drop a consumer back into one of those moments turns out to be one of the most powerful tools a brand has right now.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.