Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Local companies finding niche with better-for-you beverages

Packaging of a product plays a role in the success of a beverage, “but taste is king,” said Holly McHugh, a marketing expert at Imbibe, a beverage development company in the Chicago area. She said “consumer preferences are a moving target, but there are larger trends like clean label, sustainability, sugar reduction and food as medicine that are influencing product success.”

McHugh said she thinks there is a lot of opportunity for smaller brands introducing innovative products. “If they do well, there’s a chance the brand will be acquired by a larger player like Pepsi or Coke,” she said.

Read the full article on Boulder Daily Camera.

Keep Reading:

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE

How Tariffs Are Reshaping Your Food & Beverage Production in 2025 

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.
READ MORE

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.