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Creating Effective Global Flavors at Flavorcon Day 2

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Ilana Orlofsky’s presentation, “The Most Disruptive Beverages You Should Know About,” highlighted popular ingredients in beverages and popular flavor trends. 

Starting with water, she spotlighted how energy waters, tree waters, caffeinated and protein-fortified waters are all pushing the boundaries of what was previously accepted in the category. From there, she highlighted several ingredients that have made their way into all kinds of beverages, including matcha, CBDs, MCT oils and apple cider vinaigrette. The overall trend of these products and ingredients is tapping into the consumers’ desire for products that address flavor innovation, well-being and health concerns.

Taking a forecast of flavor trends to come, Orlofsky said, “Definitely, [we are] going to be seeing less traditional fruits, more exotics fruits and also less conventional vegetables …Beets, in particular, is one that we are watching and is starting to proliferate. We’ve seen in both in food and beverage.”

Read the full article on Perfumer & Flavorist.

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