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Category: In the Media

Insights

Holistic Health & Wellness Beverages

In 2019, health-conscious consumers drove the rise of plant-based products, with a 62% growth in plant-based claims. Even meat-eaters embrace these options for perceived health benefits and sustainability.

Creating Effective Global Flavors at Flavorcon Day 2

Ilana Orlofsky’s presentation emphasized disruptive beverages, highlighting energy waters, tree waters, and protein-fortified waters.

From Lavender Lattes to Cold Brew Tea: Trendspotting in RTD Tea and Coffee

Imbibe notes rising demand for convenient, functional RTD coffee meeting consumer needs. Its adaptability allows for diverse flavors, dairy-free options, and functional additives.

Curcumin Spicing Up Food and Beverage

Turmeric's presence in food and beverages has surged due to its role as a natural colorant and functional ingredient. Curcumin, its active compound, is linked to anti-inflammatory, brain health, heart disease prevention, cancer-fighting, and mood-enhancing benefits.

Functional beverage makers promoting wider range of health effects

The functional beverage market is diversifying beyond energy and digestion, embracing trends in sleep, immune support, and cognition.

Imbibe’s Marketing Manager Presenting at Flavorcon

At Flavorcon 2018, Imbibe’s Marketing Manager Ilana Orlofsky will unveil disruptive trends in functional beverages, emphasizing ingredient innovations in water and growth projections for various categories.

Tips for developing functional beverages

The functional beverage market is diverse, catering to various consumer needs from energy to beauty. With ingredients like mushrooms, adaptogens, and CBD gaining traction, brands differentiate themselves.

Make your product more premium by helping the environment

Sustainability drives consumer choices across various sectors, with financial incentives and environmental consciousness playing pivotal roles.

Performance ingredients for sports beverages and beyond

Sports nutrition products have expanded beyond specialty stores, now available at local grocers and convenience stores. Brands aim to stand out by offering ingredients supporting cognitive function, mood, energy, and muscle growth.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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