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Category: In the Media

Insights

Where function and flavor meet

Botanical ingredients, traditionally used in skin and hair products, are now being incorporated into beverages due to increasing health awareness.

Plant to Glass, Oat Milk from a Flavorist’s Lens

The dairy alternative milk market is growing rapidly, driven by lactose intolerance, veganism, and the perception of health and sustainability benefits. Almond milk is the leader, but oat milk is gaining popularity.

Immune health ingredients increasingly popular in beverage formulations

Consumers are looking for healthy drinks with immune-boosting ingredients like turmeric and green tea. This functional beverage market is growing as people seek food and drinks as a source of daily medicine.

Consumers have cognitive health on the mind

Consumers are increasingly interested in beverages that improve focus and mental clarity. This trend is driven by a desire to manage daily tasks and a growing concern about cognitive health.

Beverage Innovations Shift to Embrace Everything from Health to Entertainment

Beverage choices are increasingly driven by health and wellness trends, with consumers seeking drinks that are good for them (both physically and emotionally) and environmentally friendly.

Joint health products for today’s consumer

Joint health concerns are prevalent across demographics, impacting both athletes and everyday individuals. Pain and inflammation affect everyone, driving a collective focus on joint wellness.

Protein powder products: Differentiating in a crowded market

Mintel reports 86% of consumers limit sugar intake. Consumers seek sweet flavors with less sugar, avoiding artificial additives. Stevia emerges as a leading alternative to meet these demands.

Plant-water category gets creative

The bottled water category maintains its lead in the beverage market, driven by consumers shifting from sugary drinks. Plant waters emerge as a healthier alternative, perceived as natural and nutrient-rich.

Permissible indulgence is a sweet spot for consumers

Consumers face a dilemma between indulgence and wellness, with many seeking treats while striving for healthier lifestyles. Brands address this by infusing indulgent products with better-for-you ingredients, offering permissible indulgence.