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Category: In the Media

Insights

Moo-ve Over!

Dairy alternative milks are the most popular plant-based products in beverage and they are expected to bring in $2.7 billion by 2022 with a CAGR of 4.4.%.
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Dairy alternatives: What does a plant-based product need to survive?

Alternative-dairy products are rapidly expanding, driven by diverse consumer demand. Andy Dratt from Imbibe notes the abundance of choices in beverages, but limited retail shelf space means popular products like almond milk are being reduced to accommodate new options.
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Meeting Clean Label Expectations with Natural Colors and Flavors

Consumer concerns about synthetic ingredients have elevated the clean label movement from a trend to a standard. Brands are now formulating products with natural sources and using "free from" claims, positioning them as healthier.
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Where function and flavor meet

Botanical ingredients, traditionally used in skin and hair products, are now being incorporated into beverages due to increasing health awareness.
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Plant to Glass, Oat Milk from a Flavorist’s Lens

The dairy alternative milk market is growing rapidly, driven by lactose intolerance, veganism, and the perception of health and sustainability benefits. Almond milk is the leader, but oat milk is gaining popularity.
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Immune health ingredients increasingly popular in beverage formulations

Consumers are looking for healthy drinks with immune-boosting ingredients like turmeric and green tea. This functional beverage market is growing as people seek food and drinks as a source of daily medicine.
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Consumers have cognitive health on the mind

Consumers are increasingly interested in beverages that improve focus and mental clarity. This trend is driven by a desire to manage daily tasks and a growing concern about cognitive health.
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Beverage Innovations Shift to Embrace Everything from Health to Entertainment

Beverage choices are increasingly driven by health and wellness trends, with consumers seeking drinks that are good for them (both physically and emotionally) and environmentally friendly.
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forks and fruits

Joint health products for today’s consumer

Joint health concerns are prevalent across demographics, impacting both athletes and everyday individuals. Pain and inflammation affect everyone, driving a collective focus on joint wellness.
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Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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