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Category: In the Media

Insights

Imbibe Collaborates with Non-Profit ‘Bigger Table’ on Developing Nutrient-Dense Beverage Exclusively for Northern Illinois Food Bank

Bigger Table, a Chicago non-profit arm of the food and beverage industry, partnered with Imbibe to create a high-protein hot cocoa mix for food insecure communities. Over 10,000 packets will be donated to a food bank.

Why Your Plant-Based Beverage Is Missing the Mark (And How You Can Fix It)

Plant-based beverages are a major trend but some fall short on taste and texture. Here's the challenge: creating a smooth, creamy, and delicious plant-based drink is complex and requires addressing shortcomings in current products.

Sweetness Without the Sugar

Consumers are increasingly interested in using food and drinks for health benefits, with a focus on reducing sugar intake. This trend has been around for decades, with debates on sugar vs. fat as the culprit behind health issues.

Imbibe Expands Taste Modulation Team, Increases R&D Capabilities

Imbibe's Taste Modulation Team helps develop healthy beverages by addressing taste challenges through formulating with specific ingredients and collaborating with other development teams.

New product development addresses numerous functional beverage trends

Functional beverages are a growing trend as consumers seek drinks that address specific health and wellness needs. This is driven by easy access to online information and personal health data.

Highlights from Imbibe’s 2020 beverage trend predictions

Imbibe has released its trend predictions for 2020, emphasizing health and wellness. Imbibe highlights the expansion of wellness to encompass emotional health, driving innovation in beverages.

Tracking Tea Trends with 2020 Foresight

Beverage companies are adding unique ingredients like herbs (mint, basil), flowers (lavender, rose), and spices (turmeric, ginger) to their drinks for a flavor boost and potential health benefits. These additions complement classic flavors while offering a subtle, interesting twist.

New year, new drinks: What to watch in US beverage in 2020 and beyond

Consumers will seek out "functional plus" beverages with added health benefits, alongside vibrant colors, exotic flavors, and unique textures. Imbibe notes that health and wellness, experience-culture, and economic factors will drive many of these trends.

The Immunity Opportunity

Holly McHugh, marketing associate at Imbibe, notes that consumers prioritize vitamins and minerals based on personal well-being, leveraging online information and health tech for self-research, surpassing government guidelines.