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Category: In the Media

Insights

New product development addresses numerous functional beverage trends

Functional beverages are a growing trend as consumers seek drinks that address specific health and wellness needs. This is driven by easy access to online information and personal health data.

Highlights from Imbibe’s 2020 beverage trend predictions

Imbibe has released its trend predictions for 2020, emphasizing health and wellness. Imbibe highlights the expansion of wellness to encompass emotional health, driving innovation in beverages.

Tracking Tea Trends with 2020 Foresight

Beverage companies are adding unique ingredients like herbs (mint, basil), flowers (lavender, rose), and spices (turmeric, ginger) to their drinks for a flavor boost and potential health benefits. These additions complement classic flavors while offering a subtle, interesting twist.

New year, new drinks: What to watch in US beverage in 2020 and beyond

Consumers will seek out "functional plus" beverages with added health benefits, alongside vibrant colors, exotic flavors, and unique textures. Imbibe notes that health and wellness, experience-culture, and economic factors will drive many of these trends.

The Immunity Opportunity

Holly McHugh, marketing associate at Imbibe, notes that consumers prioritize vitamins and minerals based on personal well-being, leveraging online information and health tech for self-research, surpassing government guidelines.

Imbibe’s Top 10 Beverage Trends to Watch in 2020

In 2020, consumer-driven trends will reshape beverages. Health, experience, and economics will be key. Expect innovations like holistic wellness drinks with essential nutrients and hyper-personalized options catering to diverse needs and preferences.

Personalization among top 2020 beverage trends

Imbibe's 2020 trend forecast indicates a return to basics in beverage nutrition. Expect more emphasis on familiar nutrients like vitamins and minerals, as novel ingredients struggle to gain mainstream traction.

Approaching natural colors and flavors, from concept to science to store shelves

Joe Farinella of Imbibe delved into regulatory aspects, supply chain challenges, and formulation concerns regarding natural flavors and colors. A stability testing case study offered insights into transitioning to natural coloring, shedding light on supplier and manufacturer challenges.

Imbibe 2020 beverage trend predictions shaped by health and wellness, thirst for cultural adventure, and state of the economy

Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next level’ functional beverages that answer several needs for consumers.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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