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Category: In the Media

Insights

Botanicals and functional beverages

Fitness trackers and at-home workouts are making people pay more attention to how food and drinks affect them. This has increased demand for functional beverages, which offer benefits beyond just hydration or taste.

Boosting energy, limiting fatigue

Energy drinks are a dominant player in the sports nutrition market, making up two-thirds of the market share. The growth has remained steady at around 7.5% since 2018 and is expected to hold steady through 2021.

Using their Gut Instincts

Consumers are more health-conscious and want functional beverages with dietary fiber, prebiotics, and probiotics to improve digestion and overall wellness.

How to Win in the Better-for-You Beverage Market

The beverage industry is booming with functional ingredients! People are looking for drinks that not only taste good but also offer health benefits like improved memory and focus.

Cheers to Your Health: Feeling Good About Beverage Formulation

Our idea of healthy drinks has grown beyond basics like milk and juice. Consumers are now looking for beverages with functional benefits, like those that improve focus (nootropics) or promote relaxation (adaptogens, CBD).

Healthy Beverages 2.0

The beverage industry is responding to the growing focus on health and wellness, but what defines a "healthy drink" for consumers is constantly changing.

Functional benefits, sensory adventure, and affordable escapism: Imbibe shares top trends during coronavirus pandemic

Consumers stuck at home due to COVID-19 are looking for affordable, healthy beverages with functional benefits, like those mimicking restaurant drinks.

COVID-19 accelerating beverage trends

Even though COVID-19 has caused uncertainty, experts predict beverage trends will continue to focus on health and wellness, particularly immunity, sleep, and stress reduction.

Q&A with Elizabeth Sisel, Imbibe Inc.

Beverage companies are less likely to use pricier natural sweeteners like honey or coconut sugar due to cost and flavor impact. Beet sugar and cane sugar remain popular choices for their affordability and neutral taste.