Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Botanicals and functional beverages

The emergence of fitness technologies, such as tracking devices and at-home workout programs, has given individuals the ability to take a more proactive role in their own health and wellness. Naturally, this has translated to consumption habits as they increasingly take notice of how the food and beverages they consume affect how they feel, both physically and mentally.

This has driven up demand for products that provide functionality, especially beverages, as they are the original delivery vehicles for functional benefits. Although the term “functional beverage” has only been in the lexicon for a few decades (popularized by the energy drink), the products themselves have been around for centuries. Consider coffee and tea, which are consumed today for the same reasons they were consumed centuries ago, mainly due to their energizing and healthful properties.

Today’s functional beverages go even further by incorporating ingredients for added benefits beyond their intrinsic ones. According to Imbibe’s “2020 Trend Predictions” report, functional beverages will be “next generation,” addressing multiple needs to help consumers achieve emotional and physical health goals. Botanicals, in particular, are becoming the go-to functional ingredients, given consumer familiarity and historical use.

Read the full article in Food & Beverage Insider.

Keep Reading:

Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
READ MORE
flavor drop - butterscotch and lemon cookie

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.
READ MORE

Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE