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Category: In the Media

Insights

Cheers to Your Health: Feeling Good About Beverage Formulation

Our idea of healthy drinks has grown beyond basics like milk and juice. Consumers are now looking for beverages with functional benefits, like those that improve focus (nootropics) or promote relaxation (adaptogens, CBD).

Healthy Beverages 2.0

The beverage industry is responding to the growing focus on health and wellness, but what defines a "healthy drink" for consumers is constantly changing.

Functional benefits, sensory adventure, and affordable escapism: Imbibe shares top trends during coronavirus pandemic

Consumers stuck at home due to COVID-19 are looking for affordable, healthy beverages with functional benefits, like those mimicking restaurant drinks.

COVID-19 accelerating beverage trends

Even though COVID-19 has caused uncertainty, experts predict beverage trends will continue to focus on health and wellness, particularly immunity, sleep, and stress reduction.

Q&A with Elizabeth Sisel, Imbibe Inc.

Beverage companies are less likely to use pricier natural sweeteners like honey or coconut sugar due to cost and flavor impact. Beet sugar and cane sugar remain popular choices for their affordability and neutral taste.

Imbibe Looks at Beverage Sweetening Solutions

Brands have to make quick decisions about what types of products to develop and what tactics they want to use to maintain the sweetness levels that consumers expect.

Highlights from FoodNavigator-USA’s Beverage Trends webinar: Finding growth amid a public crisis

Due to the economic impact of COVID-1 beverage prices are becoming a top priority for consumers. They are making purchasing decisions based on affordability.

Perking Up Beverage Applications with Coffee Ingredients

Coffee is branching out beyond the mug. It's now a versatile flavor and natural energy source in new drinks. Ready-to-drink options cater to different needs, with some offering an energy kick and others aligning with specific diets.

#Trendspotting: Beverage Innovation

Beverage trends include plant-based protein in smoothies and milk, self-heating coffee cans, sparkling tea with functional ingredients, and collagen-infused water. Kombucha, nitrogen-infused drinks, and watermelon flavors are also popular.