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Category: In the Media

Insights

Q&A with Elizabeth Sisel, Imbibe Inc.

Beverage companies are less likely to use pricier natural sweeteners like honey or coconut sugar due to cost and flavor impact. Beet sugar and cane sugar remain popular choices for their affordability and neutral taste.

Imbibe Looks at Beverage Sweetening Solutions

Brands have to make quick decisions about what types of products to develop and what tactics they want to use to maintain the sweetness levels that consumers expect.

Highlights from FoodNavigator-USA’s Beverage Trends webinar: Finding growth amid a public crisis

Due to the economic impact of COVID-1 beverage prices are becoming a top priority for consumers. They are making purchasing decisions based on affordability.

Perking Up Beverage Applications with Coffee Ingredients

Coffee is branching out beyond the mug. It's now a versatile flavor and natural energy source in new drinks. Ready-to-drink options cater to different needs, with some offering an energy kick and others aligning with specific diets.

#Trendspotting: Beverage Innovation

Beverage trends include plant-based protein in smoothies and milk, self-heating coffee cans, sparkling tea with functional ingredients, and collagen-infused water. Kombucha, nitrogen-infused drinks, and watermelon flavors are also popular.

Preserving the nutritional quality of packaged foods

“In general, the content of macronutrients like proteins, carbohydrates and fats will not be altered during processing and shelf life,” said Joe Farinella, vice president of product development, Imbibe.

Flavor trends fueling beverage innovation

Beverage innovators are looking beyond classic fruits to include exotic fruits like passionfruit, guava, and dragonfruit in their drinks. This trend caters to adventurous consumers while still incorporating familiar flavors like cherry vanilla and strawberry banana.

FoodNavigator – USA’s Beverage Trends Webinar

This is a promotional blurb about a webinar on beverage trends. The key topics are plant-based dairy alternatives (especially oatmilk), functional beverages, CBD-infused drinks, and innovation in conventional dairy drinks.

Ingredient and Flavor Trends for 2020

Ingredient and flavor trends include plant-based options, functional ingredients like CBD, and even low/no alcohol alternatives that still have familiar flavors.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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