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Category: In the Media

Insights

Fiber, probiotics see expanding beverage applications

Consumers are increasingly interested in functional beverages that promote gut health. These beverages often contain dietary fiber, prebiotics, and probiotics.

Taste the Difference

Consumers are seeking healthier and more adventurous beverages. This is driven by the wellness trend and a desire for less sugar. As a result, we see more drinks with fresh fruits, botanicals, and superfoods.

Produce Major Results: Focusing on the 2% of Beverage Ingredients that Drive Quality and Innovation

The Food and Drug Administration provides the option for food and beverage companies to identify ingredients that account for 2% or less of a formulation.

Organic beverage formulation in the age of COVID-19

The organic beverage market is still growing despite the coronavirus pandemic. Consumers are likely to see organic beverages as affordable luxuries and continue to buy them. However, there are challenges in sourcing organic ingredients, especially for juice products.

Consumer demand for functional, familiar ingredients drive flavor trends

People are interested in both healthy and familiar flavors. Floral, exotic fruits like passionfruit, guava, and dragon fruit are becoming popular. Even those stuck at home are enjoying fruity and dessert-like flavors.

6 Sports drink trends to watch

The sports drink market is growing with healthier options. Consumers are interested in "superdrinks" that combine hydration, energy, and protein with ingredients like electrolytes, BCAAs, and coconut water.

Alcoholic beverage innovation accelerating

Canned adult drinks are on the rise despite COVID-19. People can't go to bars, and some places allow alcohol delivery, making canned drinks a convenient alternative.

Botanicals and functional beverages

Fitness trackers and at-home workouts are making people pay more attention to how food and drinks affect them. This has increased demand for functional beverages, which offer benefits beyond just hydration or taste.

Boosting energy, limiting fatigue

Energy drinks are a dominant player in the sports nutrition market, making up two-thirds of the market share. The growth has remained steady at around 7.5% since 2018 and is expected to hold steady through 2021.