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Category: In the Media

Insights

Next-Gen Beverages Offer Better-for-You Benefits, Sensory Appeal

Consumers are increasingly turning to beverages for health and wellness benefits, with a focus on improved energy, mood, and performance. This trend creates both opportunity and confusion for beverage companies trying to innovate in this space.

Flavoring functional beverages for authenticity

Beverage trends in 2020 focus on "better-for-you" drinks with refreshing flavors from botanicals like lavender and elderflower. Consumers are interested in holistic wellness, so expect drinks with essential nutrients and ingredients that promote relaxation.

The Sunny Side of Life

Tropical flavors are trending in beverages with familiar fruits like lemon and lime, but also with more exotic options like blood orange and guava.

Food & Beverage Industry Execs Build ‘Bigger Table’: New Product Addresses Food Insecurity in Illinois

Bigger Table, a Chicago-area food and beverage industry collaboration, launched a low-sugar, high-protein hot cocoa mix to address food insecurity. The ingredients, time, and labor were all donated by participating companies.

Imbibe Collaborates with Non-Profit ‘Bigger Table’ on Developing Nutrient-Dense Beverage Exclusively for Northern Illinois Food Bank

Bigger Table, a Chicago non-profit arm of the food and beverage industry, partnered with Imbibe to create a high-protein hot cocoa mix for food insecure communities. Over 10,000 packets will be donated to a food bank.

Why Your Plant-Based Beverage Is Missing the Mark (And How You Can Fix It)

Plant-based beverages are a major trend but some fall short on taste and texture. Here's the challenge: creating a smooth, creamy, and delicious plant-based drink is complex and requires addressing shortcomings in current products.

Sweetness Without the Sugar

Consumers are increasingly interested in using food and drinks for health benefits, with a focus on reducing sugar intake. This trend has been around for decades, with debates on sugar vs. fat as the culprit behind health issues.

Imbibe Expands Taste Modulation Team, Increases R&D Capabilities

Imbibe's Taste Modulation Team helps develop healthy beverages by addressing taste challenges through formulating with specific ingredients and collaborating with other development teams.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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