Consumer demand for functional, familiar ingredients drive flavor trends

Posted: June 2, 2020
In: In the Media

Whether its floral, fruity, savory, sweet or tarty, beverage-makers are getting adventurous with flavor selections. Consumer preference for healthy ingredients increased demand for floral, exotic flavors, while being stuck at home has boosted demand for familiar “dessert” flavors. As a result, beverage-makers are getting creative with an array of unique flavors hitting the market…

“Exotic fruits from Latin American and Southeast Asian countries will continue to be a fast-growing flavor category,” says Holly McHugh, marketing associate at Imbibe, Niles, Ill. “Up-and-coming flavors include passionfruit, guava and dragon fruit.”

Read the full article in Beverage Industry.

beverage trends, beverages, botanicals

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