Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Consumer demand for functional, familiar ingredients drive flavor trends

Whether its floral, fruity, savory, sweet or tarty, beverage-makers are getting adventurous with flavor selections. Consumer preference for healthy ingredients increased demand for floral, exotic flavors, while being stuck at home has boosted demand for familiar “dessert” flavors. As a result, beverage-makers are getting creative with an array of unique flavors hitting the market…

“Exotic fruits from Latin American and Southeast Asian countries will continue to be a fast-growing flavor category,” says Holly McHugh, marketing associate at Imbibe, Niles, Ill. “Up-and-coming flavors include passionfruit, guava and dragon fruit.”

Read the full article in Beverage Industry.

Keep Reading:
citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
READ MORE

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
READ MORE

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.