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Tag: beverages

Insights

Consumer demand for functional, familiar ingredients drive flavor trends

People are interested in both healthy and familiar flavors. Floral, exotic fruits like passionfruit, guava, and dragon fruit are becoming popular. Even those stuck at home are enjoying fruity and dessert-like flavors.

Healthy Libations 2.0

The "better-for-you" trend is influencing alcoholic drinks. Hard kombucha with higher alcohol content is gaining traction. There's also a rise in low/no alcohol options for health-conscious consumers.

The ABCs of CSDs

The U.S. carbonated soft drink market still holds value, despite declining volume sales. Brands innovate with adult-friendly flavors, classics, and CBD-infused options. Examples include Jones Soda's Strawberry Lime, Diet Coke's Strawberry-Guava, and Sprig's CBD sodas.

Products & The Pea: Chickpea Innovation in Food & Beverages

Chickpeas are gaining popularity beyond hummus! They're showing up in sweet and savory snacks, pastas, and even plant-based milk alternatives. They're a source of protein, fiber, and other nutrients, making them a hit with health-conscious consumers.

Naturally functional beverages are poised for growth

"Natural function" lacks a clear FDA definition, encompassing nutrients from plant-based foods or natural processes. Consumers prefer these over fortified products for health and clean label values. Some successful beverage categories incorporate natural function.

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