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Boosting energy, limiting fatigue

Delivering On Promise

Energy drinks are a popular delivery format in in the sports nutrition market. Nutrition Business Journal (NBJ) reported sports energy and hydration drinks accounted for 66% of the nearly $36 billion sports nutrition market in 2018. While this is a huge share, growth of these drink products has remained steady near 7.5% since 2018 and is expected to hold steady through 2021.

Delivering on promises and consumer demands is also a big trend in sports nutrition energy. Holly McHugh of beverage consultant firm Imbibe Inc. noted “clean” energy and transparency are big label trends for energy drinks. These are also in play for RTM and other formats.

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Develop Functional Beverages like Huel’s Daily Greens with Imbibe

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Trusted Protein Insights for Product Innovators

Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.
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Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.
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Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

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