Consumer palates are becoming more adventurous and sophisticated. The holistic health and wellness movement has been a key driver in evolving flavor preferences because consumers are more willing to try ingredients with inherently functional benefits. To create a health halo around products, brands are incorporating fresh fruit flavors, botanicals and superfoods into beverages. Additionally, the stigma against sugary beverages has led many consumers to seek out products that are less sweet, such as sparkling waters, non-sweetened or lightly sweetened teas, and less sweet/more adult-forward indulgent offerings such as dark chocolate milk.

Read the full article in Prepared Foods.