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Tracking Tea Trends with 2020 Foresight

Consider ingredients that enhance flavor and function, advises Beverage Industry magazine: “There are many types of herbs, flowers, and spices being incorporated into beverages,” said Holly McHugh, marketing associate at Niles, Ill.-based Imbibe. “Herbs like mint and basil, floral ingredients like lavender and rose, and spices like turmeric and ginger are being used in beverages. These ingredients are used because of their inherent health benefits and to add subtle nuance to traditional flavor profiles like true-to-fruit.”

Read the full article in World Tea News.

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Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

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