Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

New year, new drinks: What to watch in US beverage in 2020 and beyond

What are the top beverage trends to look out for in 2020 and beyond? Flavors, textures and ingredients will all continue to evolve in the decade to come.

More low-alcohol and zero-proof drinks are expected to launch as booze alternatives in 2020. Consumers will also gravitate to ‘functional plus’ drinks, bright colors, exotic flavors and unique textures in their beverages.

As beverage research company Imbibe puts it: “Many beverage trends will be driven by health and wellness in conjunction with experience-culture and the state of the economy.”

Read the full article in Beverage Daily.

Keep Reading:

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE

How Tariffs Are Reshaping Your Food & Beverage Production in 2025 

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.
READ MORE

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.