New year, new drinks: What to watch in US beverage in 2020 and beyond

Posted: January 2, 2020
In: In the Media

What are the top beverage trends to look out for in 2020 and beyond? Flavors, textures and ingredients will all continue to evolve in the decade to come.

More low-alcohol and zero-proof drinks are expected to launch as booze alternatives in 2020. Consumers will also gravitate to ‘functional plus’ drinks, bright colors, exotic flavors and unique textures in their beverages.

As beverage research company Imbibe puts it: “Many beverage trends will be driven by health and wellness in conjunction with experience-culture and the state of the economy.”

Read the full article in Beverage Daily.

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