Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Joint health products for today’s consumer

Whether it’s an achy knee, a barking elbow or general inflammation and discomfort, joint health is top of mind when it comes to today’s consumers. Pain and swelling of the joints and soft tissue surrounding them affect nearly everyone — young and old, athlete or weekend warrior, male or female; none are immune to the effects of overuse and general wear and tear of joints and other soft tissue around them.

Capitalize on the growing demand for joint health solutions. As food and beverage manufacturers, you can tap into this market by developing products that address inflammation and support connective tissue health. Consumers are actively seeking functional ingredients like collagen peptides, glucosamine, and chondroitin for joint pain relief and improved mobility. Incorporate these into innovative beverages, bars, and snacks. Leverage natural extracts and anti-inflammatory ingredients to create products that resonate with health-conscious consumers. Prioritize clean label formulations and transparent sourcing to build trust. Partner with experts in nutraceutical formulation to optimize efficacy and palatability. By focusing on joint support and mobility enhancement, you can create products that meet the evolving needs of a broad consumer base, from athletes to aging populations, and drive significant market growth.

For support with functional product development, connect with us.

Check out SupplySide Journal for more on joint health.

Keep Reading:

What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.
READ MORE

Why Culture Should Be One of Your Key Ingredients

Just as a winning formula is more than the sum of its parts, our culture is an intentional blend of qualities that fuels our ability to solve complex formulation challenges, unlock whitespace innovation, and accelerate speed to market.
READ MORE

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.