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Category: In the Media

Insights

Protein powder products: Differentiating in a crowded market

Mintel reports 86% of consumers limit sugar intake. Consumers seek sweet flavors with less sugar, avoiding artificial additives. Stevia emerges as a leading alternative to meet these demands.

Plant-water category gets creative

The bottled water category maintains its lead in the beverage market, driven by consumers shifting from sugary drinks. Plant waters emerge as a healthier alternative, perceived as natural and nutrient-rich.

Permissible indulgence is a sweet spot for consumers

Consumers face a dilemma between indulgence and wellness, with many seeking treats while striving for healthier lifestyles. Brands address this by infusing indulgent products with better-for-you ingredients, offering permissible indulgence.

Supercharged foods and beverages for athletes

The U.S. sports nutrition market, worth $24.3 billion, forecasts a 4.1% CAGR through 2021. Trends include diverse protein sources, clean sourcing, and innovative ingredients like ginseng and MCT oils.

Functional beverage trends highlight better-for-you ingredients

Consumers seek beverages delivering nutrients, energy, cognitive function, beauty, gut health, and relaxation. Personalized support for oral and cardiovascular health is also on the menu.

Beverage trends highlighted at N.R.A. Show

Ilana Orlofsky from Imbibe encourages embracing fringe ingredients to elevate menus and spark creativity. The transformative nature of butterfly pea flower tea, turning from blue to magenta with citrus, highlights its allure.

Fiber, probiotics boost functional beverage category

Consumers prioritize gut health, seeking functional beverages with fiber, probiotics, and prebiotics. Holly McHugh from Imbibe notes the popularity of probiotics, with fibers gaining traction for their gut health benefits.

What to innovative in the beverage industry with Andy Dratt, Chief Commercial Officer at Imbibe

In this podcast episode, Andy Dratt, Chief Commercial Officer at Imbibe, shares insights into the intricacies of beverage development. With a diverse career in the food industry, Andy's expertise shines through as he navigates the ever-changing landscape of beverage innovation.

Coffee and Tea Trends

The success of RTD coffee and tea is driven by natural sourcing, functional ingredients, and diverse flavors. Brands differentiate with dairy alternatives and functional add-ins. Clean label is crucial, posing technical challenges.