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Category: In the Media

Insights

2019 Flavor & Ingredient Trends

Predicting the future of the beverage industry involves navigating shifting consumer preferences. While natural ingredients gain traction, sugar faces scrutiny. Exotic citrus and bitter flavors are on the rise, reflecting changing taste preferences.

Cognitive health, energy ingredients drive usage upswing

Cognitive health beverages are gaining traction due to increasing concerns about cognition. Data from the Natural Marketing Institute shows rising importance, with 74% of U.S. adults prioritizing cognitive health in 2017, up from 61% in 2005.

Balancing the Bar with the rise of Teetotalers

The landscape of non-alcoholic beverages is expanding with health-conscious options like spiked seltzer, low-cal wines, and ACV-based cocktails. Increasingly, consumers prioritize wellness, contributing to declines in alcohol sales.

The tastes forecast to trend in 2019

Ethnic flavors have shown consistent annual growth of 20% from 2013 to 2017, indicating sustained consumer interest moving forward.

Forecast 2019: Nine Ways to Be Trendy in 2019

In 2019, flavors tied to health, nature, adventure, and nostalgia are set to trend. Imbibe, a beverage developer based in Niles, Ill., notes the ongoing popularity of globally inspired flavors. Ethnic flavors have shown consistent annual growth.

Local companies finding niche with better-for-you beverages

Holly McHugh from Imbibe emphasized that while packaging is important, taste remains paramount for beverage success. She highlighted dynamic consumer preferences and significant trends like sustainability, sugar reduction, and functional benefits.

Functional beverages will get even more personalized in 2019

Functional beverages are booming, offering solutions for diverse needs like immunity, focus, and skincare. Expect increased demand for benefits like sleep, energy, cognition, beauty, and gut health in 2020, with emerging trends catering to even more personalized health needs.

Beverage ingredient suppliers announce new appointments, expanded flavors

A link to other articles of Imbibe in the news.

Sip on These 2019 Beverage Trend Predictions from Imbibe

Imbibe's 2019 beverage trends highlight a yearning for nostalgic flavors like s’mores and birthday cake, offering comfort in stressful times. Seasonal favorites such as pumpkin spice and caramel apple remain popular as limited-time offerings.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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