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Category: In the Media

Insights

The consumer is always right: Energy and sports beverage trends

Active consumers seek personalized sports beverages tailored for energy, muscle gain, focus, and recovery. Ingredients vary widely, appealing to diverse needs from bodybuilders to endurance athletes.

Imbibe Releases Trend Insights from Expo West

Imbibe reported key trends from Expo West: clean label dominance with natural ingredients; food as medicine focus on gut health, stress relief, beauty, and cognitive health; widespread CBD incorporation in beverages.

Next-gen sports nutrition beverages

This trend has spurred innovation, with brands offering options like keto-friendly protein powders and CBD-enhanced pre-workout mixes. Clean label products, free from artificial ingredients, have become a consumer expectation.

Toasting Drinks Creativity

Local flavors like lemon, lime, and orange remain popular, but global twists with yuzu, guava, and calamansi are trending. Nostalgic flavors like cereal milk, s’mores, and birthday cake are popular in coffee, protein shakes, and cocktails, offering comforting experiences.

2019 Chewing on the Big Issues of the Food Industry at SXSW 2019

Discussions will cover the wine industry's adaptation to Millennial preferences with Andy Dratt from Imbibe, and even food production in dystopian scenarios.

#Trendspotting: Expo West Recap Part I

At Expo West, trends included plant-based milks, especially oat milk. Plant-based waters, caffeinated sparkling waters, and functional craft sodas were also prominent.

Grains, nuts power plant-based beverages

Pecan, quinoa, hazelnut, and flax are emerging as alternative milk sources, while 53% of U.S. consumers purchase plant-based milks. Sales of vegan alternatives increased 20% from 2016 to 2017, reflecting a broader trend of using grains and nuts.

2019 Flavor & Ingredient Trends

Predicting the future of the beverage industry involves navigating shifting consumer preferences. While natural ingredients gain traction, sugar faces scrutiny. Exotic citrus and bitter flavors are on the rise, reflecting changing taste preferences.

Cognitive health, energy ingredients drive usage upswing

Cognitive health beverages are gaining traction due to increasing concerns about cognition. Data from the Natural Marketing Institute shows rising importance, with 74% of U.S. adults prioritizing cognitive health in 2017, up from 61% in 2005.