This interview is with Andy Dratt, Chief Commercial Officer at Imbibe, a Beverage Innovation Company and has had past experiences building flavor divisions in Griffith, FONA, and Sensient.

If you want to know all about what it takes to develop an innovative new beverage, this podcast episode is for you! Andy and his team at Imbibe are experts in developing beverages because it’s not just formulating and pay up, but it’s much more than that. It’s a whole system.

Learn about the fine line between the possible and the impossible, and new beverage trends in this episode. You’ll also learn about the amazing career path Andy’s went through, and learn how even after some detours out of the food industry, he always ends up back into food.

I was fortunate enough to listen to Andy’s talk at the RCA conference and it was really fun seeing him in person. Andy definitively knows his stuff about Beverages