Sustainability is a global megatrend that can significantly impact purchase decisions for everything from homes to cleaning supplies. In some cases—like homes and cars—there are financial benefits such as tax credits for choosing ecofriendly options. In other instances—like food and clothing—the reward to the consumer is knowing a purchase will help reduce our environmental footprint and therefore ourselves.
A Unilever survey of 20,000 consumers found that one-third of consumers prefer sustainable brands, and more than one-fifth of consumers will actively choose brands who advertise their commitment to protecting the environment by making clear sustainability claims on product packaging. Additionally, the Natural Marketing Institute and Nielsen found Millennials are willing to pay more for a product that is made in an environmentally friendly and sustainable way.
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