Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Think Outside the Pumpkin

With the pumpkin market at risk of overcrowding, other flavors are getting in on the fall action. Bryant at Mintel reports that the highest number of pumpkin spice food and drink launches was in 2016, which could suggest that the industry may be turning a corner.

McHugh at Imbibe said, “Pumpkin spice is a fall favorite because it triggers feelings of nostalgia for the season change and holidays like Halloween and Thanksgiving…But some consumers are experiencing burnout and are ready for the next fall flavor.

Read the full article on Beverage Daily.

Keep Reading:

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).

Imbibe Develops Pea Protein Masker

Imbibe has developed the NonSense Pea Protein Masker, an ingredient that may be used to mask the off-flavor notes associated with pea protein.

Flavor Drop: English Toffee & Strawberry Basil

Strawberry Basil, a marriage of sweet and savory, has emerged as a trend in the food and beverage industry. Toffee, a confectionary classic, is experiencing a resurgence in popularity.