Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Posted: September 5, 2018
In: In the Media

Think Outside the Pumpkin

With the pumpkin market at risk of overcrowding, other flavors are getting in on the fall action. Bryant at Mintel reports that the highest number of pumpkin spice food and drink launches was in 2016, which could suggest that the industry may be turning a corner.

McHugh at Imbibe said, “Pumpkin spice is a fall favorite because it triggers feelings of nostalgia for the season change and holidays like Halloween and Thanksgiving…But some consumers are experiencing burnout and are ready for the next fall flavor.

Read the full article on Beverage Daily.

Keep Reading:

Clear Protein Is Booming. Is Your Portfolio Keeping Up?

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.

The Case for Sweet Heat and Layered Flavor

Hot honey, one of the clearest examples of a sweet base carrying real heat, has grown 197% on U.S. restaurant menus over the past four years. Consumers are not choosing between bold and balanced. They are asking for both.

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

SupplySide Global will be here before you know it, and we're putting the finishing touches on what you'll get to taste, see, and dig into at Booth 2045.