Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Posted: September 5, 2018
In: In the Media

Think Outside the Pumpkin

With the pumpkin market at risk of overcrowding, other flavors are getting in on the fall action. Bryant at Mintel reports that the highest number of pumpkin spice food and drink launches was in 2016, which could suggest that the industry may be turning a corner.

McHugh at Imbibe said, “Pumpkin spice is a fall favorite because it triggers feelings of nostalgia for the season change and holidays like Halloween and Thanksgiving…But some consumers are experiencing burnout and are ready for the next fall flavor.

Read the full article on Beverage Daily.

Keep Reading:

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

The market is moving beyond protein. Fiber is the next major formulation opportunity for food and beverage brands aiming to lead the gut health revolution and capture the next wave of consumer wellness.

Tropical Flavors Are Heating Up—And They’re Just Getting Started

Tropical flavors are gaining mainstream momentum. This article breaks down trend data and category insights shaping tropical innovation across food and beverage applications.

A Flavorful 2025: Highlights, Insights & Gratitude

As 2025 comes to a close, we’re reflecting on the driving force behind our success: our customers and partners. From bold ideas to complex formulation challenges, see how your ambition inspired every hour we spent in the lab this year.

[publish_date_datalayer]

Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Keep Reading:

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

Tropical Flavors Are Heating Up—And They’re Just Getting Started

A Flavorful 2025: Highlights, Insights & Gratitude

Notice: Holiday Closure