Clean label muscles way into sports nutrition products
ORLANDO, FLA. — Many users of sports nutrition product still may analyze creatine and amino acid content, but other users also want to know what’s not in the product, such as artificial ingredients. Food dyes are one example.
“I’m really surprised in the last year how this (food dyes) has become a buying-point decision,” said Mike Roussell, Ph.D., a nutrition consultant for professional athletes and a member of the advisory board for Men’s Health.
