Imbibe’s Take on Kombucha’s Claim to Fame

Fermented beverages support immune, gut, and digestive health Internet personality Brittany Broski has risen to ultimate influencer fame. She’s even met her idol, Harry Styles, because of it. [...]

How Lemonade Fusions Add Appeal to Other Beverage Categories with Imbibe

Familiar category offers opportunities to introduce new flavors to consumers Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages [...]

Imbibe Cites Healthier Lifestyles for Kombucha Growth

Given their popularity and history, it can be hard to think of a time when tea and coffee were not among the top beverage choices for American consumers. Once international novelties, these [...]