How Lemonade Fusions Add Appeal to Other Beverage Categories with Imbibe

Familiar category offers opportunities to introduce new flavors to consumers Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages [...]

Imbibe Cites Healthier Lifestyles for Kombucha Growth

Given their popularity and history, it can be hard to think of a time when tea and coffee were not among the top beverage choices for American consumers. Once international novelties, these [...]

Focusing on gut health may help with overall wellness and increased libido

Functional beverages containing probiotics trend upwards The global pandemic has fostered greater interest in health and wellness, and experts laud social media as playing a big role in educating [...]