Beverage Industry

Fermented beverages support immune, gut, and digestive health Internet personality Brittany Broski has risen to ultimate influencer fame. She’s even met her idol, Harry Styles, because of it. [...]

Assortment, pricing can help probiotic drinks reach more households Known for his leading roles in comedies, dramatic films and blockbusters including “The Mummy” trilogy (1999–2008), actor [...]

Familiar category offers opportunities to introduce new flavors to consumers Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages [...]

In the music industry, collaborations with other musical groups is a celebrated pastime. Whether its Aerosmith and Run-D.M.C.’s “Walk This Way,” Queen and David Bowie’s “Under Pressure,” or Boyz [...]

Given their popularity and history, it can be hard to think of a time when tea and coffee were not among the top beverage choices for American consumers. Once international novelties, these [...]

Functional beverages containing probiotics trend upwards The global pandemic has fostered greater interest in health and wellness, and experts laud social media as playing a big role in educating [...]