Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

#Trendspotting – Enhanced Waters

Posted: April 26, 2017
In: Trends

Global sales for enhanced water grew 21% in 2016. Beverage flavors include combinations like coconut and pineapple, starfruit and green tea, strawberry and lime, and lemon and cayenne.

Check out more of our #TrendSpotting here.

beverage, Beverage Industry, beverage trends, clean label, customization, flavor, functional beverages, functional ingredients, imbibe, nutrition, organic, probiotics, Product Development, RTD, sports nutrition, Water

Keep Reading:

Trusted Protein Insights for Product Innovators

Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.

Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.

Is Pumpkin Spice Still as Popular in 2025?

Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.