Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Think Pink for Your Next Drink

Posted: December 13, 2017
In: Trends

Colorful food and beverages are predicted to be a top trend in 2018, and one color in particular to watch is pink. A strong social media presence can have a significant impact on a product’s overall success, and driving the colorful food and beverage trend is the objective of a product going viral. Pink is so influential on social media feeds that the Starbucks Pink Drink went from a secret menu item to a permanent item offered by the global coffee chain.

There are several popular hashtags on Instagram dedicated to pink food and beverage like #pinkdrink (285k+ posts), #roseallday (221k+ posts) #millennialpink (23k+ posts), and #pinkfood (18k+ posts).

Here are some pink food and drinks popping up on Instagram feeds:

From the Café

From the Bar

Pink Sweets

Better-For-You Pink Eats

Pink Fruits

Have a color in mind for your next beverage project? Email us at thedrinktank@imbibeinc.com to talk to our beverage experts.

beverage, Beverage Industry, beverage trends, cocktails, coffee, consumers, customization, dessert, flavor, functional beverages, functional ingredients, imbibe, pink, pink drink, pink food, Product Development, starbucks

Keep Reading:

#TrendSpotting: The Seasonal Flavor Renaissance

What do kiwi, eggnog, lavender, and hibiscus have in common? All are identified as flavor profiles that experience a surge in specific seasons.

Imbibe Launches New Technology to Support Sugar Reduction

Featured in Beverage Daily, Imbibe expands its SweetSense portfolio, including the new PW-4, to improve taste and eliminate off-notes from high-intensity sweeteners.

Why Taste Modulation Matters in Beverage Innovation

Our taste modulation experts draw on decades of experience and a robust toolkit to strike the delicate balance between functionality and flavor.