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trendspotting

#Trendspotting: The COVID-19 Effect

The pandemic is driving demand for functional beverages that boost immunity, reduce stress, and improve sleep. Consumers are also interested in DIY in food, beverages, and cocktails, along with nostalgic flavors and products that recreate restaurant experiences at home.

#Trendspotting: Beverage Innovation

Beverage trends include plant-based protein in smoothies and milk, self-heating coffee cans, sparkling tea with functional ingredients, and collagen-infused water. Kombucha, nitrogen-infused drinks, and watermelon flavors are also popular.

#Trendspotting: Sweet Options

Beverage companies are using alternative sweeteners like stevia and monk fruit, or even combining them with sugar, to meet consumer demand for lower sugar drinks without sacrificing taste.

#Trendspotting: 2020 Trend Predictions Part II

2020's Trends: Botanicals like hibiscus blend with fruit flavors. Exotic tastes like matcha and ginger gain popularity. Nostalgic treats inspire new beverage flavors. Creamy foam and chewy textures enhance sensory appeal.

#Trendspotting: 2020 Trend Predictions

Beverage trends for 2020 span holistic wellness, hyper-personalization, hybrid beverages, and experiential drinking. Hybrid beverages combine multiple benefits, while experiential drinking sees the rise of low-alcohol and CBD options.

#Trendspotting: The Green Rush

CBD-enhanced beverages are gaining momentum, with offerings from Dram, Elev8 Hemp, and more.

#Trendspotting: Chicago

We tasted our way through Chicago on our annual trend walk. Here are some of the most innovative and on-trend menu items we found on our journey.

#Trendspotting: Functional Beverages

Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.

#Trendspotting: Permissible Indulgence

Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

New Flavors drop regularly. Check back for the documentation you need for the flavors at your bench

Blue Raspberry Candy

Orange Cream

Creamy Vanilla

Chocolate Brownie

Caramel

Marshmallow

Dubai-Style Chocolate

Yuzu

Guava

Coconut

Passion Fruit

Pineapple

Mango

Peppermint

Pomegranate

Pumpkin Chai

Cranberry

Candy Corn

Caramel Apple

Apple Pie

Maple Cream

Strawberry (ripe, syrupy)

Strawberry (creamy, candy)

Rocket Pop

S’mores

Rainbow Cake

Rainbow Sherbet

Hibiscus

Elderflower

London Fog

Matcha Latte

Marshmallow Cereal

Irish Cream

Red Velvet

White Chocolate Raspberry

Fruit Punch

Watermelon

English Toffee

Strawberry Basil

Yuzu Lime

Nectarine

Pear

Dragon fruit

Lemon Cookie

Butterscotch

Blueberry Cobbler

Chocolate Malt

Affogato

Cookie Butter/Spiced Cookie

Lychee

Strawberry Kiwi

Piña Colada

Ginger Beer

Pink Lemonade

Rocket Pop

Concord Grape

White Grape

Red Licorice

Cotton Candy

Black Cherry

Spiced Cherry

Fruit Punch

Tropical Punch

Cantaloupe

Mixed Berry

Lemonade

Mango

Limeade

Pumpkin Pie Spice

Cream

Lemongrass

Tangerine

Limoncello

Spiced Peach

Peanut Butter Whiskey

Black Currant Lime

Persimmon

Fauxgroni Sbagliato

Honey Apricot

Merlot

Apple Jasmine

Pear Fig

Blue Raspberry Cotton Candy

Blood Orange Yuzu

#Trendspotting: 2021 Trend Predictions Part II: Mood Boosters

Consumers seek relaxation and permissible indulgence in beverages. Daydream sparkling water offers stress relief with hemp oil and adaptogens. WellWell’s Dream aids sleep with valerian root and adaptogens. Sun Chaser offers a non-alcoholic alternative with amino acids and mushrooms.

Trendspotting in beverage flavors

In 2021, anticipate evolving citrus flavors, premium botanicals, and rising Mediterranean and Asian tastes. Holly McHugh from Imbibe highlights blood orange's popularity, with growing interest in yuzu, passionfruit, tamarind, and fig, according to Google searches.

#Trendspotting: 2021 Trend Predictions Part I: Better Body

Consumers are looking for healthy beverages. This includes options high in protein, vitamins, and immune-boosting ingredients. Many new products are plant-based and sugar-reduced.

#Trendspotting: Mood Boosting Beverages

Drinks are relaxing minds and bodies. Look for CBD, kava, l-theanine, and adaptogens for stress relief and sleep. Even alcohol-free options are available, with some mimicking the effects of alcohol.

#Trendspotting: The Immunity Opportunity

Consumers are drinking their way to better health with beverages featuring gut-friendly ingredients, immune-boosting vitamins, and kid-friendly options. Popular additions include probiotics, apple cider vinegar, elderberry, and zinc.

#Trendspotting: Not Your Average (Cup Of) Joe

Coffee innovation is booming with new brewing methods, functional ingredients, and boozy twists. Consumers are interested in unique textures (nitrogen infusion), convenience (single-serve, concentrated extracts), health benefits (added fats, CBD), and enjoying coffee cocktails.

#Trendspotting: Ready-to-Drink Libations

RTD cocktails are hot, with classics and twists like nitrogen infusion. Booze is getting healthy with functional ingredients and appearing in coffee, tea, and kombucha. Hard kombucha is exploding with new flavors and health-focused options.

#Trendspotting: Innovations from Black-Owned Businesses

Companies are capitalizing on consumer nostalgia for favorite foods by offering healthier versions. Me & the Bees offers honey-sweetened lemonade and other bee-friendly products. Sanaia features grown-up applesauce with unique flavors. Partake sells allergy-friendly cookies in classic flavors.

#Trendspotting: The Wellness Wagon

Pandemic fuels demand for wellness drinks. Consumers are looking for immunity-boosting ingredients like vitamin C and probiotics, as well as stress-reducing adaptogens and sleep-inducing melatonin.