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trendspotting

#TrendSpotting: The Seasonal Flavor Renaissance

What do kiwi, eggnog, lavender, and hibiscus have in common? All are identified as flavor profiles that experience a surge in specific seasons.
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#TrendSpotting: Shifts in Attitudes and Alcohol Consumption

Discover key insights from Imbibe’s “Shifting Drinking Habits” survey of 500 alcohol buyers. Learn how consumer preferences are evolving and where the biggest opportunities lie in the changing beverage landscape.
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#TrendSpotting: Shifting Demand for Functional Beverages

How have functional beverage trends evolved from 2023 to 2024? Discover the shifts in consumer preferences and product innovation.
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#TrendSpotting: Mixology to the Masses

People are drinking less alcohol because they want to be healthier, not because they dislike the taste. Consumers crave complex flavors that can rival alcoholic drinks. Read more about this trend and sign up for our Trendspotting newsletter.
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#TrendSpotting: Sports Nutrition Trends of Today

In a recent Imbibe survey, we learned that 78% of sports nutrition beverage consumers at least work out weekly, but uses for these products have evolved beyond the gym.
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Trendspotting Newsletter

Get Trends in Your Inbox Validate strategic business decisions and inspire new ones with Imbibe Insights.
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#TrendSpotting: Culinary Creations for Consumer Cravings in Food Service

Diners crave unique flavors (55%) and mini-indulgences (75%). Popular trends include IHOP's Maple Pepsi and Chick-fil-A's Cherry Berry Frosted Lemonade. "Dirty" drinks like coffee in tea or olive juice in martinis are also gaining traction. Learn more in "Epicurated."
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#TrendSpotting: Unveiling Generation Alpha

62% of Millennial parents try new things influenced by their kids, who learn from TV, influencers, and online ads. Imbibe's "Epicurated" Flavor Trend Presentation helps brands apply these trends and plan their innovation pipeline.
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#TrendSpotting: Functional Areas Key for 2024 and Beyond 

Ultimately, while consumers want these functional benefits, needing their beverages to taste great is essential, with 96% citing it as the most important product attribute.
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New Flavors drop regularly. Check back for the documentation you need for the flavors at your bench

Blue Raspberry Candy

Orange Cream

Creamy Vanilla

Chocolate Brownie

Caramel

Marshmallow

Dubai-Style Chocolate

Yuzu

Guava

Coconut

Passion Fruit

Pineapple

Mango

Peppermint

Pomegranate

Pumpkin Chai

Cranberry

Candy Corn

Caramel Apple

Apple Pie

Maple Cream

Strawberry (ripe, syrupy)

Strawberry (creamy, candy)

Rocket Pop

S’mores

Rainbow Cake

Rainbow Sherbet

Hibiscus

Elderflower

London Fog

Matcha Latte

Marshmallow Cereal

Irish Cream

Red Velvet

White Chocolate Raspberry

Fruit Punch

Watermelon

English Toffee

Strawberry Basil

Yuzu Lime

Nectarine

Pear

Dragon fruit

Lemon Cookie

Butterscotch

Blueberry Cobbler

Chocolate Malt

Affogato

Cookie Butter/Spiced Cookie

Lychee

Strawberry Kiwi

Piña Colada

Ginger Beer

Pink Lemonade

Rocket Pop

Concord Grape

White Grape

Red Licorice

Cotton Candy

Black Cherry

Spiced Cherry

Fruit Punch

Tropical Punch

Cantaloupe

Mixed Berry

Lemonade

Mango

Limeade

Pumpkin Pie Spice

Cream

Lemongrass

Tangerine

Limoncello

Spiced Peach

Peanut Butter Whiskey

Black Currant Lime

Persimmon

Fauxgroni Sbagliato

Honey Apricot

Merlot

Apple Jasmine

Pear Fig

Blue Raspberry Cotton Candy

Blood Orange Yuzu

#Trendspotting: (Drink) In the Name of Love

Aphrodisiacs go beyond myths! Consumers seek food and drinks with maca, horny goat weed etc. to boost libido. Brands offer products like Goop DTF gummies to meet this demand.

#Trendspotting: Powder to the People

Hydration, immunity, and protein lead modern powder formulations. Sleep aids like Hydrant’s SLEEP and Klout PWR's PWR OFF use melatonin and magnesium. Functional powders for relaxation, energy, and gut health feature ingredients like reishi, CBD, and apple cider vinegar.

#Trendspotting: Ingredient Spotlight

Nootropics like L-theanine and ashwagandha feature in beverages for focus and relaxation. Barcode and Laird Superfood use medicinal mushrooms. Prebiotics and apple cider vinegar support gut health in Olipop and Vitaminwater.

#Trendspotting: Summer Sips

Summer beverage lineup features Tropicana's tropical flavors and PepsiCo's cocktail mixers. Dunkin' debuts Coconut Refreshers, while Starbucks introduces Strawberry Funnel Cake Frappuccino.

#Trendspotting: Energy Edition

Imbibe introduces Ingredients by Imbibe, offering high-performing solutions like The Senses for taste modulation and Pre/Sense Stevia.
natural non nutritive sweetener

#Trendspotting: The (natural, non-nutritive) Sweet Spot

Stevia's popularity surged with 6,800+ new products in 2019, prompting Imbibe's Pre/Sense™ Stevia blend. Monk fruit gains traction too, as seen in Lucky Jack Coffee and Califia Farm products.

#Trendspotting: Sparkling Water Surges

Some sparkling water brands are exploring exotic flavors like yuzu and lychee to stand out. Asian-inspired flavors like plum and satsuma mandarin are also gaining popularity. Botanical and cocktail-inspired flavors, along with CBD and hemp infusions, are emerging trends.

#Trendspotting: Sustainability Not Just a Buzz Word

Just Salad launched a Carbon Label program, assigning greenhouse gas emissions estimates to menu items like carrots and chicken. They urge consumers to reduce daily carbon footprints, averaging 4.7kg CO2e per American.

#Trendspotting: 2021 Flavor Trends

The beverage industry sees a surge in globally inspired flavors, with blood orange, tamarind, guava, and dragon fruit leading the trend. Traditional fruits like melons, apples, pears, and nostalgic childhood flavors gain traction.

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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