Trendspotting in beverage flavors

Posted: December 18, 2020
In: In the Media

What will be the top tastes of 2021? Classics like citrus will evolve with more exotic variants; botanicals and florals will offer a premium flourish; and our taste for adventure will bring flavors from the Mediterranean and Asia to the forefront. We ask the experts what the future holds…

“Blood orange has gained significant traction over the last few years,” notes Holly McHugh, marketing associate of US beverage development company Imbibe. “It’s used on its own or in combination with familiar true-to-fruit flavors in products like sparkling water, tea, juice and CSDs. And Google searches for yuzu, passionfruit tamarind and fig grew 22% from January to October.”

Read the full article in Beverage Daily.

flavor, flavor trends

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Trendspotting in beverage flavors

Keep Reading:

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

#TrendSpotting: The Cloud Effect

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

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