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Imbibe Search Results

trendspotting

#Trendspotting: 2021 Trend Predictions Part II: Mood Boosters

Consumers seek relaxation and permissible indulgence in beverages. Daydream sparkling water offers stress relief with hemp oil and adaptogens. WellWell’s Dream aids sleep with valerian root and adaptogens. Sun Chaser offers a non-alcoholic alternative with amino acids and mushrooms.
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Trendspotting in beverage flavors

In 2021, anticipate evolving citrus flavors, premium botanicals, and rising Mediterranean and Asian tastes. Holly McHugh from Imbibe highlights blood orange's popularity, with growing interest in yuzu, passionfruit, tamarind, and fig, according to Google searches.
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#Trendspotting: 2021 Trend Predictions Part I: Better Body

Consumers are looking for healthy beverages. This includes options high in protein, vitamins, and immune-boosting ingredients. Many new products are plant-based and sugar-reduced.
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#Trendspotting: Mood Boosting Beverages

Drinks are relaxing minds and bodies. Look for CBD, kava, l-theanine, and adaptogens for stress relief and sleep. Even alcohol-free options are available, with some mimicking the effects of alcohol.
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#Trendspotting: The Immunity Opportunity

Consumers are drinking their way to better health with beverages featuring gut-friendly ingredients, immune-boosting vitamins, and kid-friendly options. Popular additions include probiotics, apple cider vinegar, elderberry, and zinc.
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#Trendspotting: Not Your Average (Cup Of) Joe

Coffee innovation is booming with new brewing methods, functional ingredients, and boozy twists. Consumers are interested in unique textures (nitrogen infusion), convenience (single-serve, concentrated extracts), health benefits (added fats, CBD), and enjoying coffee cocktails.
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#Trendspotting: Ready-to-Drink Libations

RTD cocktails are hot, with classics and twists like nitrogen infusion. Booze is getting healthy with functional ingredients and appearing in coffee, tea, and kombucha. Hard kombucha is exploding with new flavors and health-focused options.
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#Trendspotting: Innovations from Black-Owned Businesses

Companies are capitalizing on consumer nostalgia for favorite foods by offering healthier versions. Me & the Bees offers honey-sweetened lemonade and other bee-friendly products. Sanaia features grown-up applesauce with unique flavors. Partake sells allergy-friendly cookies in classic flavors.
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#Trendspotting: The Wellness Wagon

Pandemic fuels demand for wellness drinks. Consumers are looking for immunity-boosting ingredients like vitamin C and probiotics, as well as stress-reducing adaptogens and sleep-inducing melatonin.
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New Flavors drop regularly. Check back for the documentation you need for the flavors at your bench

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#Trendspotting: Alcoholish

Non-alcoholic beers are getting tastier! New brewing techniques and ingredients are creating complex flavors that rival traditional beers. Imbibe offers unique flavor combinations like Blood Orange Rosemary and Black Cherry Vanilla.
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#Trendspotting: Supplier Shake-up – Navigating Change and the Impact on Brands in the Face of Mergers and Acquisitions

Mergers are shaking up the flavor world! When choosing a supplier, prioritize agility and a human touch. Imbibe offers expert guidance and delicious ingredients to keep your projects on track.
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#Trendspotting: What Some Brands Are Doing to Remove Artificial Preservatives from their Portfolio

Consumers want natural ingredients, including mushroom-based preservatives like Nagardo and Chiber. These are gaining traction, but cost and consumer acceptance are challenges. Imbibe offers various services to help you develop naturally preserved beverages.
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#Trendspotting: Innovation Planning for 2024 & Beyond

Sustainable packaging and mom-focused products like lactation coffee are hot! Sexual wellness is booming too, with brands offering solutions for intimacy and performance.

#Trendspotting: Put a Private Label on it

Private label brands are booming! Stores are offering high-quality products and partnering for growth (think GoPuff and Grubhub). Imbibe can help you develop your own successful private label brand!
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#Trendspotting: The Ability of Sustainability

Eco-friendly packaging, upcycled ingredients, and local sourcing are the hottest trends! Brands are using recycled materials, turning food scraps into new products, and looking close to home for ingredients.
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#Trendspotting: The Scoop on Frozen Desserts

Non-dairy frozen desserts are booming, set to exceed $1 billion by 2024. Unusual flavors like Kraft Macaroni and Cheese ice cream and experiential twists like gray-colored citrus treats are driving consumer excitement.
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#Trendspotting: Flavors that are Simmering, Bubbling, and Boiling Over

Yuzu, known for its tartness, is featured in energy drinks like G Fuel and Lunar Hard Seltzer, reflecting its growing popularity across various beverage categories.

#Trendspotting: 2022 Food & Beverage Trends Part 1

NoLo drinks surge post-"Dry January", with sales up 33% in 2021. Blake Lively's Betty Buzz offers sophisticated, alcohol-free mixers. Sober bars rise in popularity.

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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