Function: Immunity

 In Blog, Food & Beverage Trends

Consumer demand for added function and health benefits continues to grow across all beverage categories. According to data from Mintel, across bottled water, coffee, CSDs, teas and the non-dairy milk categories, between 70% and 82% of consumers would prefer added functionality or a health benefit to their beverage. Claims that contribute to the perception of a stronger immune system vary – many brand highlight antioxidants, which are associated with overall wellness, while others call out specific antioxidants like catechins or certain vitamins and minerals. One brand, Matcha Love, has products that come in the following beverage flavors: Matcha Colada, Green Tea and Vanilla, and Green Tea and Ginger.

immunity drinks