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Category: In the Media

Insights

Imbibe Releases Mid-Year Flavor Trend Analysis

Imbibe's flavor trends for 2018 prioritize fresh fruits, unique vegetables, and healthy ingredients. Consumers are drawn to classic flavors (grapefruit, mango), and adventurous combinations (Molten Chocolate Latte).

A Look at New Beverages Making a Debut in June 2018

A beverage industry trade show is showcasing new drinks, with Imbibe highlighting the use of adaptogens in healthy beverages.

Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space

Up Mountain Switchel, a Vermont company, launches a new carbonated Switchel drink made with ginger, maple syrup, and apple cider vinegar.

How to Make Your Mark in the Growing Health and Wellness Category

In a crowded health food and beverage market, SmartFood Expo offers educational sessions to help manufacturers connect with health-conscious consumers.

Products as Flavorful as They Are Functional

Functional foods and beverages are becoming widely available across stores due to consumer demand. This allows people to choose products that address their specific needs.

Challenges to Delivering Tasty, Healthy Products

Developing plant-based foods is challenging for scientists due to inconsistent textures and flavors in plant proteins.

Fiber, probiotics add functional benefits to beverages

A 2017 report by Innova Market Insights reveals that 19% of new functional drinks boast digestive health benefits.

Functional Beverage Innovation: Fringe is In

Functional beverages with ingredients like cascara and aronia berries are gaining traction as consumers seek healthy and convenient options. This trend is fueled by interest in niche ingredients and food movements like veganism and paleo.

Portable Nutrition Innovation for Individual Consumer Needs

Marketing Manager Ilana Orlofsky will present on key trends influencing the coffee and tea categories, and strategies for developing a coffee or tea product.