Colorful food and beverages are predicted to be a top trend in 2018, and one color in particular to watch is pink. A strong social media presence can have a significant impact on a product’s overall success, and driving the colorful food and beverage trend is the objective of a product going viral. Pink is so influential on social media feeds that the Starbucks Pink Drink went from a secret menu item to a permanent item offered by the global coffee chain.

There are several popular hashtags on Instagram dedicated to pink food and beverage like #pinkdrink (285k+ posts), #roseallday (221k+ posts) #millennialpink (23k+ posts), and #pinkfood (18k+ posts).

Here are some pink food and drinks popping up on Instagram feeds:

From the Café

From the Bar

Pink Sweets

Better-For-You Pink Eats

Pink Fruits

Have a color in mind for your next beverage project? Email us at thedrinktank@imbibeinc.com to talk to our beverage experts.