Trend Considerations for Developing Your Next Cup of Joe

Coffee is a global staple. Its versatility and ubiquity allow it to be a platform ripe for innovation. Though slight growth is expected in the ready-to-drink (RTD) coffee segment (a market valuation of $1.4 billion in 2015 is projected to grow to $1.6 billion by 2020), innovation and new product concepts are still abound.

Specialty coffee shop sales increased 9.1 percent from 2014 to 2015, and the most talked about sub-segment, cold-brew coffee, grew 580 percent from 2011 to 2016, according to Mintel. The following list includes some of the most relevant trends within the coffee industry. These might very well become platforms and springboards for even more new and innovative products.

Read the full story on Natural Products Insider.

beverage, Beverage Industry, beverage trends, coffee, consumers, customization, flavor, functional beverages, functional ingredients, imbibe, organic, transparency

Keep Reading:

Using Sensory Science to Create the Drinks You Love

Ever wondered about the science behind your favorite beverages? Discover how Insights and Innovation Manager Nikki Wollak, a Food Scientist, utilizes sensory science to craft the drinks you love.

Imbibe Tackles the Growing Functional Beverage Industry

Taste challenges in functional energy drinks? Imbibe unveils its next-generation masking technology, addressing the needs of the booming market for caffeine-rich and functional beverages.

Combatting Microplastics: A Roadmap for F&B Manufacturers

Some studies suggest that adults ingest about 900 particles per day. Minimizing plastic usage and improving manufacturing processes can help.